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(They won’t just see users who are free tonight, though the available ones will usually show up at the top of the list.) “Everything we’ve built in here is not optimizing for matches or swipes,” Peters said.“Our most important KPI is date success rate — the number of people who get a date, divided by number of people who tried to get a date.” She added that she wants users to see Tonight as their personal dating assistant.For starters, the app and its push notifications have a chatty style, like it’s a friend walking you through all the steps needed for a date.

Whim, meanwhile, will continue to exist for now, though Peters said she aims to transition everyone over to Tonight.

As for why she’s launching a new app in the first place, rather than just redesigning the existing one, she said, “We went back-and-forth but ultimately decided to rebrand.

Therefore, looks become extremely important throughout the online dating scene.

A specific profile picture could immediately increase or decrease a person's chances of finding his ideal mate.

"The traditional view is to let the man come to you, but when you're dating online you're in the driver's seat." Maria Valentin, a 49-year-old history teacher said.

"You two can start looking for profiles and contact men that you're interested in." Maria Trice, a 50-year-old personal trainer, is a bit frightened by the influence of digital courtship on relationships today. Because, what happens is, people are dealing with a computer, with pictures.

And I think because of that, that's why we're seeing so much innovation in this industry right now, with new sites and apps, and new ways for people to meet using technology. This evolving technology may be easy to understand for those who grew up in the millennial age.

People in their 20s, who are familiar with the fast paced digital scene, are not fazed by the idea of hooking up online.

Instead, you sign on when you’re free for a date that very evening.

If both you and one of your matches is free, the app will give you a time and a place to meet up.

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