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Another common trait among all humans is sloth, or the tendency to avoid work.Even people who aren’t inclined to be lazy would prefer a silver bullet over the long and hard route.Here are some excellent examples of retargeting email subject lines…

One psychological principle that is practically impossible to resist is the fear of missing out.In other words: your subject lines have the power to make or break your email marketing campaigns.The best way to write email subject lines that get opened (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles.These emails serve to bring your subscribers back to your sales process.You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad is going to happen if they don’t take action.Plus, you've got much less time and space to make an impression: a few pictures, a little bit of text, and that's it.If you've been living a tired and matchless existence, here are some tips on how not to blow it.You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).In fact, subject lines that include words that imply time sensitivity–like “urgent”, “breaking”, “important” or “alert”–are proven to increase email open rates.Here are some great sample subject lines for emails that use the fear of missing out…Humans have a natural desire for closure– we don’t like having gaps in our knowledge.

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